Account Based Marketing

ABM is now a familiar approach to most B2B marketers, and for many of them the primary means of driving pipeline revenue. As is true for many modern marketing strategies, ABM is very technology driven and technology dependent. Now that ABM enjoys widespread use among B2B marketers, the extent to which the marketing technology (martech) stack was helping or hindering ABM adoption and usage.

ABM is a technology driven strategy, directly supported by a core set of technologies and enhanced by several other complementary technologies.